https://www.aimonecompany.com/journal Insights, playbooks and news on marketing in Nigeria and Africa from Aim One Company. en-ng https://www.aimonecompany.com/post/the-problem-with-brand-strategy-in-africa/https://www.aimonecompany.com/post/the-problem-with-brand-strategy-in-africa/Thu, 20 Aug 2026 17:43:01 GMTOpinionAim One Company, a leading brand strategy and African market entry consultancy based in Lagos, Nigeria, wins the MEA Markets African Excellence Award 2026. Learn how we are solving the real problem behind African brand building. https://www.aimonecompany.com/post/lagos-agency-aim-one-company-named-leading-brand-strategy-african-market-entry-consultancy-at-mea/https://www.aimonecompany.com/post/lagos-agency-aim-one-company-named-leading-brand-strategy-african-market-entry-consultancy-at-mea/Fri, 14 Aug 2026 12:26:08 GMTNewsAim One Company, a strategy-led marketing agency in Lagos, was named Leading Brand Strategy and African Market Entry Consultancy at the MEA Markets African Excellence Awards 2026. https://www.aimonecompany.com/post/african-marketing-is-not-broken-it-is-being-played-too-small/https://www.aimonecompany.com/post/african-marketing-is-not-broken-it-is-being-played-too-small/Mon, 08 Jun 2026 09:42:28 GMTOpinionDiscover why 'marketing in Africa' is not broken but being played too small. Explore how 'marketing in Africa' can truly thrive and grow. https://www.aimonecompany.com/post/marketing-is-the-culture-now/https://www.aimonecompany.com/post/marketing-is-the-culture-now/Mon, 04 May 2026 23:00:00 GMTOpinionExplore the future of cultural marketing with insights from Franklin Ozekhome. Discover why cultural marketing is the key to brand growth now. https://www.aimonecompany.com/post/nigerian-marketing-budget-tips-budgeting-strategies-for-marketing-in-nigeria/https://www.aimonecompany.com/post/nigerian-marketing-budget-tips-budgeting-strategies-for-marketing-in-nigeria/Mon, 04 May 2026 12:40:00 GMTGuideEntering the Nigerian market is an exciting venture, but it comes with its own set of challenges, especially when it comes to marketing budgets. https://www.aimonecompany.com/post/launching-a-brand-successfully-in-nigeria-a-strategic-guide-for-business-growth/https://www.aimonecompany.com/post/launching-a-brand-successfully-in-nigeria-a-strategic-guide-for-business-growth/Fri, 20 Mar 2026 12:42:44 GMTGuideLaunching a brand in Nigeria is an exciting venture filled with immense potential and unique challenges. Nigeria... https://www.aimonecompany.com/post/aim-one-company-launches-marketing-mentorship-program-2-0-with-industry-endorsement-and-pan-african/https://www.aimonecompany.com/post/aim-one-company-launches-marketing-mentorship-program-2-0-with-industry-endorsement-and-pan-african/Mon, 02 Mar 2026 13:47:42 GMTMMPDiscover Aim One Company's Marketing Mentorship Program 2.0, endorsed by industry leaders, uniting Pan-African talent for strategic growth. https://www.aimonecompany.com/post/driving-growth-with-nigerian-market-insights-unlocking-nigeria-business-insights/https://www.aimonecompany.com/post/driving-growth-with-nigerian-market-insights-unlocking-nigeria-business-insights/Tue, 03 Feb 2026 08:34:49 GMTGuideHow Nigerian market insights help brands entering Nigeria plan, position and grow, from Aim One Company, a strategy-led marketing agency in Lagos. https://www.aimonecompany.com/post/brand-launch-strategies-nigeria-steps-to-launch-a-brand-in-nigeria/https://www.aimonecompany.com/post/brand-launch-strategies-nigeria-steps-to-launch-a-brand-in-nigeria/Fri, 16 Jan 2026 12:41:37 GMTGuideLaunching a brand in Nigeria is an exciting journey filled with opportunities and challenges. Nigeria, as Africa’s largest economy... https://www.aimonecompany.com/post/the-impact-of-nigeria-s-new-audience-measurement-system-on-media-buying-agencies/https://www.aimonecompany.com/post/the-impact-of-nigeria-s-new-audience-measurement-system-on-media-buying-agencies/Fri, 07 Jun 2024 11:38:26 GMTInsightNigeria's new Audience Measurement System offers precise data, improving ad effectiveness and campaign planning, positioning agencies for a transparent, efficient future. https://www.aimonecompany.com/post/mastering-the-art-of-marketing-insights-from-tunji-adeyinka-s-session-at-mmp-1-0/https://www.aimonecompany.com/post/mastering-the-art-of-marketing-insights-from-tunji-adeyinka-s-session-at-mmp-1-0/Mon, 15 Apr 2024 22:02:10 GMTMMPUnlock the secrets of successful marketing with Tunji Adeyinka's insightful session at MMP 1.0. Learn the foundational principles of effective marketing. Mastering the Art of Marketing. https://www.aimonecompany.com/post/aim-one-marketing-mentorship-program-begins-unveils-selected-mentees/https://www.aimonecompany.com/post/aim-one-marketing-mentorship-program-begins-unveils-selected-mentees/Mon, 04 Mar 2024 20:47:31 GMTMMPJoin the transformative journey with the Aim One Company Marketing Mentorship Program, nurturing the next generation of marketing professionals. Meet the selected mentees! https://www.aimonecompany.com/post/from-fling-to-forever-cultivating-loyal-customers-in-a-changing-nigerian-market/https://www.aimonecompany.com/post/from-fling-to-forever-cultivating-loyal-customers-in-a-changing-nigerian-market/Tue, 06 Feb 2024 14:45:55 GMTInsightlearn how to cultivate loyal customers in the Nigerian market amidst economic challenges. Learn practical strategies for building brand love and connection. https://www.aimonecompany.com/post/aimone-company-launches-marketing-mentorship-program-names-mentors/https://www.aimonecompany.com/post/aimone-company-launches-marketing-mentorship-program-names-mentors/Wed, 17 Jan 2024 22:58:20 GMTMMPJoin Aim One Company's Marketing Mentorship Program and learn from industry experts. Bridge the gap between theory and practice to thrive in marketing! Apply now. https://www.aimonecompany.com/post/protect-your-brand-this-holiday-fake-proofing-strategies/https://www.aimonecompany.com/post/protect-your-brand-this-holiday-fake-proofing-strategies/Thu, 21 Dec 2023 11:03:42 GMTGuideProtect your brand this holiday season with our fake-proofing strategies. From monitoring social media to educating your customers, we've got you covered! https://www.aimonecompany.com/post/marketing-in-nigeria-in-2024-aim-one-company-forecast/https://www.aimonecompany.com/post/marketing-in-nigeria-in-2024-aim-one-company-forecast/Mon, 11 Dec 2023 06:10:02 GMTForecastExperience the exciting world of marketing in Nigeria in 2024! Discover how AI, influencer marketing, and cultural resonance shape the landscape. https://www.aimonecompany.com/post/the-power-of-stakeholder-brand-storytelling/https://www.aimonecompany.com/post/the-power-of-stakeholder-brand-storytelling/Mon, 04 Dec 2023 12:43:57 GMTInsightUncover the transformative power of stakeholder brand storytelling. Explore how diverse narratives shape a brand's identity and foster lasting connections. https://www.aimonecompany.com/post/aim-one-company-founder-aizehi-itua-shares-expert-advice-on-wake-up-nigeria-show/https://www.aimonecompany.com/post/aim-one-company-founder-aizehi-itua-shares-expert-advice-on-wake-up-nigeria-show/Fri, 29 Sep 2023 13:37:14 GMTNewsUnlocking the secrets of personal branding with Aizehi Itua on Wake Up Nigeria. Learn how to develop a strong brand for career success. Don't miss out!