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Mastering the Art of Marketing: Insights from Tunji Adeyinka's Session at MMP 1.0


Tunji Adeyinka session at the Aim One Company Marketing Mentorship Program

In the Closing ceremony of the recently concluded Marketing Mentorship Program by Aim One Company, Tunji Adeyinka, a distinguished marketing professional and Group Managing Director, Republicom, delivered a thought-provoking session that illuminated the essence of true marketing.

Tunji's insights provided a fresh perspective, challenging common misconceptions and emphasizing the foundational principles that underpin successful marketing strategies.


One prevalent misconception that Tunji addressed is the tendency to equate marketing solely with social media or digital platforms. He emphasized that effective marketing starts with a thorough analysis of the market and a deep understanding of consumer needs.


Drawing a compelling parallel to the medical field, Tunji likened marketing to medicine, where one must first graduate as a doctor before specializing. This analogy underscores the importance of foundational knowledge in marketing strategy, starting with market diagnosis and segmentation.


Segmentation and targeting emerged as key themes in Tunji's insights. He urged marketers to carefully select the most profitable and suitable segments for their products or services. Additionally, he highlighted the critical role of positioning, which defines a brand's distinctiveness in the market.


The Former EXMAN President's, session resonated deeply, emphasizing that successful marketing transcends mere promotions. It requires a strategic and analytical approach from start to finish. His insights serve as a reminder to marketers to approach their craft with a comprehensive understanding of the market and consumer behaviour.


In conclusion, Tunji Adeyinka's session at the closing ceremony of the Mentorship Program was a masterclass in marketing strategy, highlighting the importance of foundational knowledge and strategic decision-making. As marketers, embracing these principles can pave the way for success in an ever-evolving landscape. Watch the full video here



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