Identity, Non-profit
Faith Imdu Foundation
The resultAn identity a small team can use well without a designer in the room.
The challenge
A foundation asks people for two things: belief and support. Its identity has to make both easy to give.
The assumption
"Good causes don't need branding."
Every brief has one. It's the belief nobody checked, and it's usually what's costing the most.
The play
We designed an identity that feels steady and warm at the same time. A mark that works small on a receipt and large on a banner, and a visual system the foundation's team can use without a designer in the room.
Scope
Logo and mark · Colour and type system · Brand guidelines · Core applications
The Grandeur