Book launch, Digital
The Operator's Trap
The resultA live diagnostic that turns C-suite curiosity into pre-orders ahead of launch day.
The receipts
The test is live at traptest.theiniabims.com. Launch results will be added after 31 October.
The challenge
Dr Abimbola has spent more than 25 years in corporate governance and sustainability. The Operator's Trap asks why so many of Africa's best executives never truly lead, and what the ones who escape do differently.
We run digital for the launch, from mid September through to mid November 2026, around a physical launch at the Radisson in Lagos on 31 October.
The assumption
"Senior executives don't take online quizzes."
Every brief has one. It's the belief nobody checked, and it's usually what's costing the most.
The play
Busy leaders scroll past launch posts. They don't scroll past a question about themselves. So we built The Operator's Trap Test, a short diagnostic that tells a leader how close they are to the trap the book describes.
Results land in their inbox, and the next step is a pre-order. Paid media goes straight at the C-suite. Everyone else is reached organically, through the author's network and the people endorsing the book.
Scope
The Operator's Trap Test, live · Result emails and lead capture · Pre-order path to the publisher · Three phase plan: pre-launch, launch, post-launch · C-suite paid targeting · Launch day content