Catalogue, Web
Texas Thor
The resultA catalogue safety buyers can spec from in seconds, with every hazard, material and standard on the page.
The challenge
People who buy PPE are responsible for other people's safety. They need to trust what they are buying before they read the price.
Texas Thor needed a brochure and website creative that would earn that trust quickly.
The assumption
"PPE buyers only compare prices."
Every brief has one. It's the belief nobody checked, and it's usually what's costing the most.
The play
We designed the catalogue to look as tough as the kit. It opens with the Texas Thor story, then moves through the range one hazard at a time: flame-resistant apparel, industrial protective clothing, high-visibility wear, hand protection, and head and ear protection.
Every product gets its key features and a clear table of hazards, materials and compliance standards, so a safety manager can check a spec in seconds. A sizing guide closes the book. The website carries the same look, so the brand feels the same in a buyer's hands and on their screen.
Scope
20-page product catalogue · Product spec and compliance tables · Sizing guide · Website creative design · Shared visual system across print and web